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Sunzu for your next decision

Different roles.

Closer to your audience.

From the enterprise research team to the founder building the next release. Get user insights in minutes, around the question you need to answer.

Used by
  • Insights analysts
  • Product managers
  • UX designers
  • Marketing strategists
  • Copywriters
  • Go-to-market leads
  • Growth managers
Trusted by
Backed by
  • Microsoft for Startups
  • NatWest Accelerator
Research across the organisation

For enterprise teams

Bring audience evidence into the decisions your team makes every day.

Research where you build

For product builders

Move from an idea, a client brief or a working interface to a clearer next step.

One platform, four research workflows

Start with the question.

Research around the decision

Explore needs with depth interviews. Compare ideas with concept testing. Find likely friction with UX testing. Examine creative with ad testing.

Grounded in customer evidence

Sunzu creates audience characters from customer evidence. Use their reactions to focus your decisions and your next research with real people.

Explore the method and evidence

Move forward

Your next decision. Better informed.

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