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Sunzu for your next decision

User research for every team.

User insights in minutes.

Test ideas, designs and ads with AI-powered synthetic humans. Find research workflows for enterprise teams, founders, agencies and AI builders.

Used by
  • Insights managers
  • Researchers
  • Product Managers
  • Designers
  • Copywriters
  • Marketers
Trusted by
Supported by
Research across the organisation

For enterprise teams

Bring audience evidence into the decisions your team makes every day.

Research where you build

For product builders

Move from an idea, a client brief or a working interface to a clearer next step.

One platform, four research workflows

Start with the question.

Research around the decision

Explore needs with depth interviews. Compare ideas with concept testing. Find likely friction with UX testing. Examine creative with ad testing.

Grounded in customer evidence

Sunzu simulates human behaviour with AI, grounded in customer evidence. Use the findings to focus your decisions and your next research with real people.

Explore the method and evidence

User insights in minutes.

Shape products people love

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