Watch Sunzu · 0:41
User insights in minutes: Sunzu overview
Shape products people love. See how Sunzu uses AI-powered synthetic humans to test ideas, designs and ads in this product overview.
About this film
When anyone can ship in days, understanding what people want matters. See audience selection and four research workflows in Sunzu, using current product recordings to show interview findings, concept comparisons, UX results and ad reactions. The closing comparison is specific to concept testing: 85% of reference insights found by Sunzu, versus 58% by a human expert with AI. The human reference is set to 100%.
Read the concept testing benchmark and its scope or explore the research methodology.
Transcript
When anyone can ship in days, How do you win? Discover what people want. Then build something they love. With Sunzu, choose your audience. Simulate how users will react before you ship. Compare your concepts before you commit. See where users struggle with your designs. Find the message that earns attention. Get user insights in minutes. Human-centred design, at AI speed. Sunzu. Shape products people love.