Ad testing product demo

About this film

See how Sunzu presents ad-testing findings in the web app. Explore the reactions creative is likely to generate and use the report to assess the message before putting campaign budget behind it.

Read the ad testing benchmark and its scope or explore the research methodology.

Transcript

So let's do some ad testing. As usual, we need to select an audience to test with. If you had a custom audience set up, this is where you would select it, either from this screen or from any of your workspaces. And then you're selecting these characters to join your ad test. I've selected three audiences to participate in my test. And I now need to choose whether I'm testing a single ad or comparing different ads against each other. This might be quite useful if you have an ad but you want to test against some competitors. or if you just have a single version of your ad right now and you just want to get some quick feedback. We support different ad formats from the basic script to a more detailed storyboard or actually the whole video ad itself. I'm going to test this Coke ad. We've uploaded it. And let's now set the brief. I've set my brief, simple one. I can choose which country I'm testing with and this determines the characters that join my study. I can ask additional questions here. I've added my additional questions. Let's go. Sunzu is now designing my test and in this test will participate a group of characters who will test my ad. Let's quickly glance at the ad. Each of the characters participating in our test will literally see and react to this ad. And we don't test with some averaged out LLM persona. Sunzu is a humanistic platform. We create thousands of unique individuals who have their own ideas, values and attitudes and this is what they use to react to the ad they're seeing. They will literally see, explore and enjoy everything we show them and then they will give us some feedback and help us build a better ad campaign faster. Let's see the results. Key headlines and image stills from the ad. What we learnt, some quotes from the characters, hypotheses that were answered and recommendations as to what to do next. And then a detailed breakdown of the emotional graph of the ad and whether things such as users were paying attention, whether the branding landed and whether the direction was clear. The ad is then broken down moment by moment with directions on user reaction as well as emotional resonance. We then run a full quant simulation with 300 characters to produce an emotional profiling of the ad. Key themes and what kept coming up. And these are broken down as you can see by each of the participants. A breakdown of how each segment reacted. And then a breakdown of how each individual character reacted. Key quotes. And as before, we can go into detail of each transcript from the interviews. We can look at Maya's reaction. And Sophia's. And if we have any questions about the report or any of the findings, we can always ask Sunzu. I'm going to ask if the branding was clear from the outset before the product featured. And the answer's no. It was actually the other restaurant brands that cut through first. And that's the end of the demo. We've looked at how to explore user needs, testing concepts and features, testing usability of your user interface, as well as testing and optimising our go -to -market strategy with Video Creative. And that's how you can ship smarter with Sunzu. When anyone can ship anything in seconds, you need to understand your users and understand how to create something they will love. And with Sunzu, you can ship fast and ship smart. It's human -centred design for teams that want to move at AI speed.