Depth interviews product demo

About this film

This walkthrough shows audience selection, character profiles and the interview report. Explore how segments reacted and review individual responses to understand the priorities and language behind a product decision.

Read the depth interviews benchmark and its scope or explore the research methodology.

Transcript

Great products come from companies that listen to their customers and the best starting point for doing this is depth interviews. You can explore user needs. First, select an audience. If you have custom audiences set up with us, you will be able to select your audiences from this panel and from your workspaces on the left. Once you've selected your audiences, you choose a topic and then you set up your study. Sunzu’s agents are now turning your question into a discussion guide. And that discussion guide is how Sunzu is going to explore the topic with your end users. And this isn't some generic LLM roleplay. Sunzu is a humanistic platform. We generate thousands of characters, each of which have lives, profiles, interests and needs. And they navigate, explore and enjoy the products that you're building. They then provide you with that feedback so you can build better products faster. And every simulation will come with a complete report, answering key test hypotheses, clear next steps, and headline learnings from the study. Clear guidance on how each segment reacted, how each of the characters reacted. You can even go into the detailed transcripts of every user. And every simulation takes minutes to run. If you have a question about your report, you can always ask Sunzu. Put your question in here. It will review the report and all the transcripts and provide an answer. So now that we understand our users needs, it's time to develop concepts. Let's go check out the concept testing feature.