Concept testing product demo

About this film

Follow the concept-testing workflow from audience selection and concept input to a completed report. See how Sunzu presents study highlights and reactions that help teams compare early directions before committing to a proposition.

Read the concept testing benchmark and its scope or explore the research methodology.

Transcript

With concept testing we can test concepts and features that we might want to take to market and find the things that people truly love. We choose an audience to test with and once again if you have custom audiences set up you'll be able to select them at this stage. I can now add up to five concepts and that will allow me to test different ideas and features against one another and find out which one my users like best. I can add files, images, videos and even URLs. In this test I'm going to add this URL and I'm also going to add an image of a concept, both of them financial concepts. The platform is now going to bring both of those in and it's going to prepare to plan its test. I can even add additional questions here that I might want to cover. I'll review the test and let's go. And now the test is underway. Sunzu is interviewing each of the participants, showing them the concepts and determining whether people like it, whether they are likely to sign up, whether it's relevant and unique to their needs. And this isn't some generic LLM roleplay. Sunzu is a humanistic platform. Sunzu generates thousands of characters, each with lives, ideas, attitudes and values which affect the way they respond to your products. They literally explore, navigate and enjoy the things that you show them. When you run any test, it is these characters who are being interviewed and responding to your concepts. This is a test I made earlier. Let's have a look at the results. Clear headlines, the concepts that were tested and clear distinctions on appeal, relevance, uniqueness, what worked and what detracted from the concept succeeding. The key hypotheses answered, next steps explained, and the strengths and weaknesses of each of the concepts detailed. And then a blow -by -blow account of all of the interviews that took place, with key headlines, and how each individual reacted. You can even have a look at the detail of the interview transcripts. We can look at what Rachel said, and you'll see that William is not as verbose, and that's because he is a more guarded personality, and you will find different characters in the platform react in different ways. And if there's anything in the report that doesn't make sense, or you want to explore further, simply ask Sunzu. I'm going to ask which of the concepts is best for those who are concerned about the environment. And Sunzu responds, none of the concepts had a clear environmental positioning. So now that we've understood user needs, and we've developed concepts, we know what we want to build, and now we need to make sure our product is usable.