Re-Branding Tescos

Re-Branding Tescos

As a private exercise I decided to revamp the Tesco Identity to see what it could become. Despite my own personal preference the goal was to tweak the design with the following...

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The Power of Marginal Gains

The Power of Marginal Gains

I first heard of the power of marginal gains as a student. Back then “the power” of ideas such as marginal gains, marginal pricing, marginal costing, marginal probability and...

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